Haptic Grid launches Audi’s arrival in F1 in Covent Garden as a walk through performance environment where race logic becomes physical and personal. Visitors move through driver, engineer, and strategist paths that translate acceleration, braking, and energy deployment into light, airflow, and spatial sound, while a parallel digital layer mirrors the same beats on mobile with phone haptics so the experience travels beyond the site.

The system is powered by real time simulation and mapping, LED pixel control, show control and timecode, computer vision pacing triggers, and a web based haptics experience that outputs role specific cuts and data portraits for sharing. PR is structured around timed reveal moments and media windows, social is driven by role based outputs that create distinct edits, and retail is integrated through QR paths to test drive booking, dealer appointments, and geo targeted follow ups.