Web Launch stages a Spider Man premiere takeover in Leicester Square with a hologram suspended between the trees, built from layered HoloGauze and transparent LED so web geometry and silhouette movement sit in the air like a cinematic scene you can walk through. The square is mapped into share zones that reward repositioning with cleaner frames and different chapter cuts, while controlled haze, key lighting, and disciplined colour keep every shot campaign ready. Access and measurement run through Nike App check in and QR journeys, while a broadcast layer and creator pods deliver same night vertical edits, press stills, and a replay loop that sustains earned coverage across multiple evenings.