SONY: SP4 WEB LAUNCH

SONY: SP4 WEB LAUNCH

Hologram between the trees that turns the premiere into a moving frame.

Hologram between the trees that turns the premiere into a moving frame.

client:

client:

SONY PICTURES

SONY PICTURES

Service:

Service:

CREATIVE DEVELOPMENT

CREATIVE DEVELOPMENT

Year:

Year:

2026

2026

about

A SPIDER MAN PREMIERE TAKEOVER TRANSFORMS LEICESTER SQUARE INTO SUPERSIZED HOLOGRAM STAGED BETWEEN THE TREES. LAYERED HOLOGAUZE, 3D CONTENT AND SCENIC CARRY WEB GEOMETRY AND SILHOUETTE MOVEMENT WITH REAL DEPTH, SO THE SCENE PLAYS LIKE CINEMA IN THE AIR.CONTROLLED HAZE, KEY LIGHTING, AND A DISCIPLINED RED BLUE ON BLACK PALETTE KEEP EVERY CAPTURE CAMPAIGN READY.

THE TECH STACK CONSISTS OF LAYERED HOLOGHAUSE MESH, REAL TIME CONTENT PLAYBACK VIA MEDIA SERVERS, TIMECODE SHOW CONTROL FOR SYNC ACROSS LIGHTING AND VISUALS, DMX AND ART NET LIGHTING CONTROL, SPATIAL AUDIO ZONING, HAZE AND ATMOSPHERIC CONTROL, AND AN ON SITE CAPTURE PIPELINE FOR SAME NIGHT VERTICAL EDITS AND PRESS STILLS.

Contributors

3D CONTENT

HOLOGRAPHIC ILLUSION

VERTICAL CAPTURE

IMMERSIVE AUDIO

SCENIC DESIGN

[Other works

3D Hover Component

Connect a frame to the component.

SONY: SP4 WEB LAUNCH

SONY: SP4 WEB LAUNCH

Hologram between the trees that turns the premiere into a moving frame.

Hologram between the trees that turns the premiere into a moving frame.

client:

client:

SONY PICTURES

SONY PICTURES

Service:

Service:

CREATIVE DEVELOPMENT

CREATIVE DEVELOPMENT

Year:

Year:

2026

2026

about

A SPIDER MAN PREMIERE TAKEOVER TRANSFORMS LEICESTER SQUARE INTO SUPERSIZED HOLOGRAM STAGED BETWEEN THE TREES. LAYERED HOLOGAUZE, 3D CONTENT AND SCENIC CARRY WEB GEOMETRY AND SILHOUETTE MOVEMENT WITH REAL DEPTH, SO THE SCENE PLAYS LIKE CINEMA IN THE AIR.CONTROLLED HAZE, KEY LIGHTING, AND A DISCIPLINED RED BLUE ON BLACK PALETTE KEEP EVERY CAPTURE CAMPAIGN READY.

THE TECH STACK CONSISTS OF LAYERED HOLOGHAUSE MESH, REAL TIME CONTENT PLAYBACK VIA MEDIA SERVERS, TIMECODE SHOW CONTROL FOR SYNC ACROSS LIGHTING AND VISUALS, DMX AND ART NET LIGHTING CONTROL, SPATIAL AUDIO ZONING, HAZE AND ATMOSPHERIC CONTROL, AND AN ON SITE CAPTURE PIPELINE FOR SAME NIGHT VERTICAL EDITS AND PRESS STILLS.

Contributors

3D CONTENT

HOLOGRAPHIC ILLUSION

VERTICAL CAPTURE

IMMERSIVE AUDIO

SCENIC DESIGN

[Other works

3D Hover Component

Connect a frame to the component.

SONY: SP4 WEB LAUNCH

SONY: SP4 WEB LAUNCH

Hologram between the trees that turns the premiere into a moving frame.

Hologram between the trees that turns the premiere into a moving frame.

client:

client:

SONY PICTURES

SONY PICTURES

Service:

Service:

CREATIVE DEVELOPMENT

CREATIVE DEVELOPMENT

Year:

Year:

2026

2026

about

A SPIDER MAN PREMIERE TAKEOVER TRANSFORMS LEICESTER SQUARE INTO SUPERSIZED HOLOGRAM STAGED BETWEEN THE TREES. LAYERED HOLOGAUZE, 3D CONTENT AND SCENIC CARRY WEB GEOMETRY AND SILHOUETTE MOVEMENT WITH REAL DEPTH, SO THE SCENE PLAYS LIKE CINEMA IN THE AIR.CONTROLLED HAZE, KEY LIGHTING, AND A DISCIPLINED RED BLUE ON BLACK PALETTE KEEP EVERY CAPTURE CAMPAIGN READY.

THE TECH STACK CONSISTS OF LAYERED HOLOGHAUSE MESH, REAL TIME CONTENT PLAYBACK VIA MEDIA SERVERS, TIMECODE SHOW CONTROL FOR SYNC ACROSS LIGHTING AND VISUALS, DMX AND ART NET LIGHTING CONTROL, SPATIAL AUDIO ZONING, HAZE AND ATMOSPHERIC CONTROL, AND AN ON SITE CAPTURE PIPELINE FOR SAME NIGHT VERTICAL EDITS AND PRESS STILLS.

Contributors

3D CONTENT

HOLOGRAPHIC ILLUSION

VERTICAL CAPTURE

IMMERSIVE AUDIO

SCENIC DESIGN

[Other works

3D Hover Component

Connect a frame to the component.