
SONY: SP4 WEB LAUNCH
SONY: SP4 WEB LAUNCH
Hologram between the trees that turns the premiere into a moving frame.
Hologram between the trees that turns the premiere into a moving frame.
client:
client:
SONY PICTURES
SONY PICTURES
Service:
Service:
CREATIVE DEVELOPMENT
CREATIVE DEVELOPMENT
Year:
Year:
2026
2026











about
A SPIDER MAN PREMIERE TAKEOVER TRANSFORMS LEICESTER SQUARE INTO SUPERSIZED HOLOGRAM STAGED BETWEEN THE TREES. LAYERED HOLOGAUZE, 3D CONTENT AND SCENIC CARRY WEB GEOMETRY AND SILHOUETTE MOVEMENT WITH REAL DEPTH, SO THE SCENE PLAYS LIKE CINEMA IN THE AIR.CONTROLLED HAZE, KEY LIGHTING, AND A DISCIPLINED RED BLUE ON BLACK PALETTE KEEP EVERY CAPTURE CAMPAIGN READY.
THE TECH STACK CONSISTS OF LAYERED HOLOGHAUSE MESH, REAL TIME CONTENT PLAYBACK VIA MEDIA SERVERS, TIMECODE SHOW CONTROL FOR SYNC ACROSS LIGHTING AND VISUALS, DMX AND ART NET LIGHTING CONTROL, SPATIAL AUDIO ZONING, HAZE AND ATMOSPHERIC CONTROL, AND AN ON SITE CAPTURE PIPELINE FOR SAME NIGHT VERTICAL EDITS AND PRESS STILLS.
Contributors
3D CONTENT
HOLOGRAPHIC ILLUSION
VERTICAL CAPTURE
IMMERSIVE AUDIO
SCENIC DESIGN
[Other works
3D Hover Component
Connect a frame to the component.

SONY: SP4 WEB LAUNCH
SONY: SP4 WEB LAUNCH
Hologram between the trees that turns the premiere into a moving frame.
Hologram between the trees that turns the premiere into a moving frame.
client:
client:
SONY PICTURES
SONY PICTURES
Service:
Service:
CREATIVE DEVELOPMENT
CREATIVE DEVELOPMENT
Year:
Year:
2026
2026











about
A SPIDER MAN PREMIERE TAKEOVER TRANSFORMS LEICESTER SQUARE INTO SUPERSIZED HOLOGRAM STAGED BETWEEN THE TREES. LAYERED HOLOGAUZE, 3D CONTENT AND SCENIC CARRY WEB GEOMETRY AND SILHOUETTE MOVEMENT WITH REAL DEPTH, SO THE SCENE PLAYS LIKE CINEMA IN THE AIR.CONTROLLED HAZE, KEY LIGHTING, AND A DISCIPLINED RED BLUE ON BLACK PALETTE KEEP EVERY CAPTURE CAMPAIGN READY.
THE TECH STACK CONSISTS OF LAYERED HOLOGHAUSE MESH, REAL TIME CONTENT PLAYBACK VIA MEDIA SERVERS, TIMECODE SHOW CONTROL FOR SYNC ACROSS LIGHTING AND VISUALS, DMX AND ART NET LIGHTING CONTROL, SPATIAL AUDIO ZONING, HAZE AND ATMOSPHERIC CONTROL, AND AN ON SITE CAPTURE PIPELINE FOR SAME NIGHT VERTICAL EDITS AND PRESS STILLS.
Contributors
3D CONTENT
HOLOGRAPHIC ILLUSION
VERTICAL CAPTURE
IMMERSIVE AUDIO
SCENIC DESIGN
[Other works
3D Hover Component
Connect a frame to the component.

SONY: SP4 WEB LAUNCH
SONY: SP4 WEB LAUNCH
Hologram between the trees that turns the premiere into a moving frame.
Hologram between the trees that turns the premiere into a moving frame.
client:
client:
SONY PICTURES
SONY PICTURES
Service:
Service:
CREATIVE DEVELOPMENT
CREATIVE DEVELOPMENT
Year:
Year:
2026
2026











about
A SPIDER MAN PREMIERE TAKEOVER TRANSFORMS LEICESTER SQUARE INTO SUPERSIZED HOLOGRAM STAGED BETWEEN THE TREES. LAYERED HOLOGAUZE, 3D CONTENT AND SCENIC CARRY WEB GEOMETRY AND SILHOUETTE MOVEMENT WITH REAL DEPTH, SO THE SCENE PLAYS LIKE CINEMA IN THE AIR.CONTROLLED HAZE, KEY LIGHTING, AND A DISCIPLINED RED BLUE ON BLACK PALETTE KEEP EVERY CAPTURE CAMPAIGN READY.
THE TECH STACK CONSISTS OF LAYERED HOLOGHAUSE MESH, REAL TIME CONTENT PLAYBACK VIA MEDIA SERVERS, TIMECODE SHOW CONTROL FOR SYNC ACROSS LIGHTING AND VISUALS, DMX AND ART NET LIGHTING CONTROL, SPATIAL AUDIO ZONING, HAZE AND ATMOSPHERIC CONTROL, AND AN ON SITE CAPTURE PIPELINE FOR SAME NIGHT VERTICAL EDITS AND PRESS STILLS.
Contributors
3D CONTENT
HOLOGRAPHIC ILLUSION
VERTICAL CAPTURE
IMMERSIVE AUDIO
SCENIC DESIGN
[Other works
3D Hover Component
Connect a frame to the component.