OUTERNET LONDON BECOMES A FULL BUILDING LEGO TAKEOVER WHERE THE NEW SMART BRICK CONTROLS INTERACTIVE SCREEN STATES, SOUND, AND SCENE LOGIC ACROSS EVERY SPACE. IN NOW, A GIANT SMART BRICK SCULPTURE ANCHORS THE ROOM. GUESTS COMPLETE A SHORT FORM THAT CAPTURES IMAGINATION AND INTERESTS, RECEIVE A TAG, THEN SCAN IN. A TRACKING CAMERA GENERATES A SUPERSIZED LEGO VERSION OF THEM ON THE SOUTH WALL AND THE BUILDING SHIFTS INTO THEIR PERSONALISED WORLD STATE TO WHICH THEY CAN CONTROL WITH BODY MOVEMENT. THE TAG IS SCANNED ACROSS ALL ZONES TO UNLOCK CHAPTERS AND CONNECT THE JOURNEY.

TRENDING RUNS AS A SCENE CHANGING SOFT PLAYGROUND WITH A FOAM BRICK PIT CAPTURED BY A ROBOTIC CAMERA ARM. POP ONE AND POP TWO ACT AS DIGITAL STORES WHERE SCANS TRIGGER SET RECOMMENDATIONS AND LIMITED DROPS. NOW ARCADE BECOMES A BRICK GALLERY THAT INSCRIBES THE COMMUNITY.

THE STACK IS MEASURABLE AND PRODUCT LED: BLE AND NFC IDENTITY, IMU SENSING, COMPUTER VISION, EDGE COMPUTE, A REAL TIME STATE ENGINE, SCREEN NETWORK API CONTROL, SPATIAL AUDIO, DMX, AND AUTOMATED CAPTURE. EVERY GUEST LEAVES WITH A CLOUD AFTERLIFE OF RENDERS AND CLIPS DESIGNED TO SHARE AND REDEEM.