BRICK INTELLIGENCE turns Outernet London into a full building LEGO takeover where the new smart brick is the control layer for screens, sound, and scene state across every space. People build with instrumented bricks and their creations trigger real time changes on the main screen volumes, in side rooms, and along corridors, turning each build into a short lived world moment that is instantly captured and rendered into shareable assets.

The system runs on BLE and NFC connected bricks with IMU sensing, edge compute gateways, a real time state engine, computer vision build recognition, and API control of the Outernet screen network, supported by projection mapped scenic zones, spatial audio cues, and DMX lighting. Product is the hero because the smart brick is what makes the venue respond, and retail and membership plug in through build missions that unlock set recommendations, limited drops, and store redemption journeys.