LACOSTE TAKES OVER POTTERS FIELDS WITH LONDON BRIDGE IN FRAME THROUGH A PUBLIC PLAY PADEL POP UP WHERE TRANSPARENT LED GLASS VISUALISES THE MATCH IN REAL TIME. BALL CONTACTS BLOOM AS CLEAN IMPACTS, SPIN BECOMES VECTOR TRACES, AND SCORING LIVES ON THE GLASS IN MINIMAL TYPOGRAPHY, CREATING FOOTAGE THAT READS INSTANTLY WITHOUT OVER EXPLANATION. THE PROGRAMME RUNS AS OPEN PLAY, KING OF THE COURT, CREATOR MATCHES, AND NIGHTLY FINALS, WITH LIVE STREAMING TO SOCIAL AND AUTOMATED HIGHLIGHT CAPTURE FEEDING DAILY LOOPS.

THE ACTIVATION IS ALSO DIGITISED: AN IN STORE VR GAME THAT RECREATES THE SAME GLASS SCORING LANGUAGE AND TRACE AESTHETICS, PLUS A MOBILE 2D AERIAL HOCKEY STYLE GAME RESKINNED AS A PADEL COURT, KEEPING THE LACOSTE GREEN ART DIRECTION AND REWARD LOGIC FOR MAXIMUM PARTICIPATION.

THE TECH STACK CONSISTS OF TRANSPARENT LED GLASS AND CONTROL SYSTEMS, OPTICAL BALL AND PLAYER TRACKING, A REAL TIME SCORING ENGINE, TOUCHDESIGNER GRAPHICS, MEDIA SERVER ROUTING, TIMECODE SYNCED LIGHTING STATES, LIVESTREAM PRODUCTION, AUTOMATED REPLAY CAPTURE AND INSTANT EDIT RENDERING, QR AND NFC REDEMPTION MECHANICS, AND VR PLUS MOBILE GAME PIPELINES THAT REUSE THE LIVE MATCH VISUAL LANGUAGE.